Marketing

Marketing

Express Title Services, LLC has implemented the Digital Closing Package, an extremely effective post-closing marketing service that keeps realtors and lenders constantly on client’s minds and alerts realtors and lenders when the client is back in the market.   Here’s how:

At closing the client is provided with a branded USB key and key chain, providing a “wow” factor.  The USB key will transport your clients to a secure and branded site with your logo, headshot, and contact info where they can view their closing documents 24 X 7 X 365.

  •  Targeted emails go out to the client after closing that keep you at top of your client’s minds.  All emails are branded to your company and look like they are coming directly from you.  You stay in front of your clients, with no work on your part:
  • Welcome Pre-closing e-mail.  Branded post-closing “Thank You” email.
  • Personal e-mails are sent out each year (Anniversary of Purchase of Home, and Happy Holidays).
  • Content-Based e-mails are sent out each year (2 Home Valuations, 2 Mortgage Rate, and 1 Homestead Exemption Reminder).
  • You are notified each time a client accesses their closing documents, which indicates market activity.
  • You are notified each time an email goes out to the client, allowing for a follow up opportunity.
  • Clients are sent a survey regarding your services, which gives you statistical data on your different ratings, allowing for improvement if certain aspects of your service are receiving low scores.  This remains confidential.  However, if you’re receiving an excellent rating, the client is prompted to write a review on your social media (pending your approval).